Privacy Policy
Last updated: January 2026
The privacy of your data — and it is your data, not ours — matters to us. This policy explains what information Morsl collects, why we collect it, how we use it, and the choices you have.
We never sell your data. Never have, never will.
This policy applies to all products and services built and maintained by Morsl, Inc. (“Morsl”, “we”, “our”, or “us”), including our website, dashboard, APIs, and AI voice services (collectively, the “Services”).
What we collect and why
Our guiding principle is simple: collect only what we need to operate and improve the service.
1. Identity & account information
When you create a Morsl account, we collect:
- first and last name
- email address
- phone number (for call routing, alerts, or verification)
- company or restaurant name
Why: account creation and authentication, customer support, service updates and operational notifications.
We may send product or operational emails. Marketing emails are opt-in only.
2. Billing information
If you subscribe to a paid plan:
- billing address
- payment metadata (last 4 digits, transaction IDs)
Important:
Payment details are processed directly by our payment processor (Stripe). Full credit card numbers do not touch Morsl servers.
Why: billing, invoicing, fraud prevention, tax compliance.
3. Product usage & interactions
We store data generated through normal use of the Services, including:
- call logs and timestamps
- AI-generated transcripts and summaries
- configuration data (hours, menus, routing rules)
Why: provide call handling, reservations, and automation; allow you to review call history and performance; improve system reliability.
We retain this data while your account is active.
4. End-user (caller) data
When someone calls a business using Morsl:
- phone number
- call audio (if enabled)
- transcripts generated by speech-to-text
Role clarification:
- the business using Morsl is the data controller
- Morsl acts as a data processor on their behalf
If you are a caller, please contact the business you called for questions about how your data is used.
5. Analytics & website data
We use analytics tools (including Google Analytics) to collect:
- IP address
- browser and device type
- pages visited and time spent
Why: understand usage patterns, improve performance and UX.
We do not run ads, remarketing, or behavioral advertising.
6. Cookies
We use first-party cookies for:
- authentication
- session management
- preferences
Disabling cookies may cause parts of the service to stop working correctly.
7. Emails
We send emails for:
- account-related notices
- service updates
- support responses
Email delivery is handled by Brevo. Their privacy policy applies to email processing: https://www.brevo.com/legal/privacypolicy/
When we access or share information
We only access or disclose data in limited cases:
- to operate and maintain the Services
- to comply with legal obligations
- to provide customer support (with permission when required)
- to trusted subprocessors (hosting, email, analytics, payments)
We do not allow human review of call content except:
- with customer permission
- to resolve technical failures
- when required by law
Legal requests
We only disclose user data when compelled by valid legal process. Where legally allowed, we notify affected users before disclosure.
Your rights
Depending on your location, you may have the right to:
- access your personal data
- correct inaccurate data
- request deletion of data
- export your data
- object to certain processing
You can exercise most rights directly in your account or by contacting us.
Data security
We protect your data using:
- SSL/TLS encryption in transit
- encrypted backups
- access controls and least-privilege policies
No system is perfect, but we take security seriously and continuously improve.
Data retention
- account data is retained while your account is active
- canceled accounts are scheduled for deletion within a reasonable period
- backups are purged on a rolling basis
Some data may be retained longer if required by law.
Children
Morsl is not intended for children under 13. We do not knowingly collect personal information from children.
Location of data
Our infrastructure is primarily located in the United States. By using the Services, you consent to processing in the U.S.
Changes
We may update this policy as the product evolves or laws change. The “Last updated” date will always reflect the current version.
Contact
Questions or requests related to privacy:
Email: contact@morsl.ai